CRM & Marketing

Turn every booking into a richer guest profile and a smarter marketing opportunity

TableGenie helps venues move beyond a list of names and emails. By combining reservations, visit history, spend patterns and preferences, the platform supports better guest recognition, more useful segmentation and campaigns that actually connect to revenue.

CRM and marketing capabilities
  • Unified guest profiles with tags and preferences
  • Visit and spend history linked to the customer record
  • Segmentation by behaviour, value and occasion
  • Email and SMS campaigns with automation
  • Post-visit, win-back and VIP communication journeys
What strong hospitality CRM actually means

Better service for teams. Better retention for the business.

The purpose of hospitality CRM is not to collect data for its own sake. It is to help venues understand who their guests are, how they behave, what they value and how to keep the relationship warm beyond the visit itself.

Guest profiles

Bring together bookings, orders, spend, preferences and special occasions so hosts and marketers can work from the same guest view.

Segmentation

Create smarter audiences based on frequency, spend, lapsed behaviour, favourite venue, VIP status and more.

Lifecycle automation

Send confirmations, reminders, thank-you messages, win-back campaigns and special occasion prompts without relying on manual follow-up.

Personalisation

Give teams the context they need to recognise guests, honour preferences and deliver a more memorable experience.

Commercial insight

Track how campaigns influence covers, visits and spend so the platform supports measurable revenue outcomes.

Multi-site guest visibility

For groups, create a broader view of the customer across venues while keeping communication relevant and venue-specific.

Commercial message

The goal is not to send more messages. It is to build stronger guest relationships.

This page should make it clear that TableGenie helps venues use first-party data more intelligently. Better guest understanding leads to more relevant communication, better service and stronger repeat revenue over time.

Retention

Keep guests coming back with relevant follow-up and smarter timing around their actual behaviour.

Recognition

Help teams deliver more personal hospitality using useful profile and preference context.

Revenue

Connect campaigns to bookings and spend so marketing performance is commercially meaningful.

Connected data

CRM becomes much more powerful when EPOS and payments feed into the same guest record

That is why integrations matter so much in the TableGenie story.